The NPA Annual Award for Outstanding Pawn Industry Image was announced during Pawn Expo 2018 in Las Vegas.
The National Pawnbrokers Association (NPA) has selected Max Pawn of Las Vegas, NV as the winner of the 2018 Outstanding Pawn Industry Image Award. Michael Mack, the company’s CEO, accepted the award during the association’s Annual Awards Luncheon at Pawn Expo 2018 in Las Vegas on July 10, 2018.
Max Pawn recently launched an intensive and targeted community relations campaign to promote a positive industry image by highlighting their charity efforts and free events. Using email, social media, local television, and local print media, Max Pawn advertised the store’s free authentication and co-branded events, an initiative to sponsor a
Make-A-Wish Foundation sports team, a Dress For Success Ugly Sweater event and an in-store clothing donation drive to benefit the Nevada Partnership for Homeless Youth. Michael is long time member of the NPA and will be speaking at PawnExpo 2018 on Thursday July 12, 2018 at 1:15pm. His session “Luxury Handbags – It’s in the details”
will focus on sourcing, identifying, authenticating and pricing luxury handbags.
The campaign was successful in generating positive media editorial coverage that emphasized the important role pawn stores serve in communities, while helping to dispel outdated or unfounded ideas about pawn stores and point out their value as an alternative to other retail shopping outlets. Max Pawn’s innovative strategies resulted in a 23 percent increase in overall business and a finalist award in the “Best Of Las Vegas” from the Las Vegas Review-Journal.
The NPA Outstanding Pawn Industry Image Award is presented annually to an NPA Pawnbroker or Affiliate member company who creatively generates positive awareness of the pawn industry through a print or digital marketing campaign. This is the second year the NPA is presenting this award.