Danielle Yanke - Pawn Expo speaker

Danielle Yanke

Building Your Digital Community

Originally hailing from Chicago, Danielle made her way into the Las Vegas Interactive Marketing industry after kicking off her career from MGM Grand’s Food & Beverage Marketing department, launching their social networks in 2010. Skipping across The Strip, she then served as the Social Media Specialist and then Interactive Marketing Manager for The Mirage Hotel & Casino for 5 years. During this time, she oversaw all social media strategy, internet marketing media plans, mobile applications, web design, and all aspects of digital marketing for a Fortune 100 company. As Communications Co-Chair to the Las Vegas Innovation Marketing Association for almost 9 years, she upholds the continual education (and reputation for amazing networking events) for the Vegas marketing community.

In 2014, Danielle chose to leave the corporate world to bestow social media insight to those in need as a social media consultant. As a freelancer, she offered strategic development, branding, community management and everything in between.

Discovering a perfect fit within agency-life in 2015, she is now an Account Director out of IMI’s Las Vegas office, where she leads digital strategies for the agency’s top hospitality clientele. If you’re a company that’s looking to make an impression online, or just trying to navigate the ever-changing waters, give her a shout.