David Ashe - Pawn Expo speaker

David Ashe, CEO of La Familia Pawn & Jewelry

David Ashe

Speaker: Ask the Experts

David Ashe is President and CEO of La Familia Pawn and Jewelry, a chain of pawn shops operating in markets of high Hispanic customer concentration. Celebrating its tenth anniversary this year, the chain operates 14 stores in Florida and 21 in Puerto Rico.

La Familia’s concept of large format, full-service stores run by highly trained and motivated associates has allowed it to occupy a dominant position in the markets where it operates. Prior to joining La Familia, David was a partner at Puerto Rico’s first and largest private equity firm. Through his career, David also served as a senior executive for a multinational conglomerate, where he directed business activities in the U.S. and Caribbean. Among his professional achievements, he has served on the boards of directors of companies in the U.S., Puerto Rico and Latin America, as well as led several acquisitions, corporate reorganizations, and business start-ups.

At La Familia, David has led a push to organize the company around strict operational and service standards that has allowed it to achieve double digit pawn loan balance growth in recent years and positioned the chain for further expansion.