Are you prepared to handle these PR situations?

• A journalist contacts you for a quick, unexpected interview over the telephone
• A TV reporter and camera crew suddenly show up outside your place of business and begin filming, expecting you to come out and answer questions
• The local news station breaks an anti-pawn story that will negatively affect your business

It’s time to take control of your company image. The National Pawnbrokers Association has created a comprehensive public relations guide to help our members protect their individual brands. PAWN PR-101 will give you the confidence and practical understanding to navigate these PR situations. Our guide contains a complete PR to-do list, common pitfalls and how to avoid them, potential questions and how to answer them, and much more.